One of the most talked about Super Bowl commercials

Sometimes, the important things are hard to talk about. Just because it’s hard to talk about doesn’t mean we shouldn’t talk about it. Case in point, the meaning behind the Nationwide Super Bowl commercial [I’ll put the video at the end of this post if you haven’t seen it.] The gist of the commercial is a little boy saying things he didn’t get to do because he died (from a preventable accident). The commercial shows a few of these accidents (open window on an upper floor, chemicals under the sink, a TV that has fallen over, etc). Each of these scenarios can be prevented.

While many people were in an uproar over how harsh or shocking the commercial was, the point of it is that it’s supposed to be that way. It’s meant to get a very serious message across. Think about how many people are talking about it in person and on social media. Would those people be talking about preventing deaths and injuries just in normal conversation? No way. It was definitely a commercial you watch and at the end you’re left with a strong reaction towards it. At least I was. Sure, they could have gone a different direction with the ad, and perhaps left the little boy out at the end. But would it have been as meaningful? Would it have gotten through to as many people? I’m not sure. But this one definitely did. And what better place to show a commercial that would make everyone stop and think than the Super Bowl?

At the end of the commercial, they provide a website to visit (http://makesafehappen.com/). If you go to the website, it gives you lots of safety tips categorized by age, location, and risk factor. Sure, it was made by Nationwide, but the commercial had nothing to do with insurance. It was essentially a PSA on keeping children safe. If this commercial gets through to one person and makes that person go home and add a lock to their cabinet or anchor their furniture or not go answer that phone call while their child is in the bathtub, isn’t it worth it? If one child’s life is saved, it’s worth it to me.

Now, lets get away from the hoopla about whether or not it was an “appropriate” commercial and onto the meaning behind it. A lot of parents don’t realize how many accidents can happen in their home, particularly in the instance of furniture falling over. Let’s face it. Most adults don’t climb on dressers or up shelves or climb on other furniture so we don’t think about a dresser tipping over on us. But children do climb. “In 2010…unstable furniture sent about 23,600 people – the highest number since 2006 – to emergency rooms. Most of the injured were less than 10 years old.” (Source) In fact, according to the U.S. Consumer Product Safety Commission (CPSC), one child dies every 2 weeks because of furniture tipping over on them. (Source) One child’s death is too many, let alone one every 2 weeks. The solution? Anchor your TV and any and all furniture that has the possibility of tipping. (dressers, bookshelves, armoires, etc) When you go to cover all your plugs to make sure little fingers don’t go into them, make sure you remember to anchor your furniture too.

A new “thing” that has been happening is children being poisoned by the dish washing or laundry detergent pods (which was one of the accidents in the commercial). I mean they’re colorful and typically smell good. Why wouldn’t a child want to taste it? Every day, over 300 children in the United States ages 0 to 19 are treated in an emergency department, and two children die, as a result of being poisoned. (Source) Be sure to always have a child proof lock on cabinets that contain chemicals and medicines. Also, make sure you know the national poison control hotline number (1-800-222-1222).

Overall, small things (definitely not limited to the things I talked about above) that take 5-10 minutes to do could save your child’s life. Why not do them? Hopefully this commercial made people more aware and inspired them to prevent as much as they can.

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Aly

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